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  • EXPLORING INNOVATIONS IN SPORTS VENUE MANAGEMENT IN CHINA-BALANCING UTILIZATION AND SUSTAINABILITY

    EXPLORING INNOVATIONS IN SPORTS VENUE MANAGEMENT IN CHINA-BALANCING UTILIZATION AND SUSTAINABILITYJianhua Mei, Wenjie Sun , Kecun ChenSchool, Seokyeong University, Seoul 02716, South KoreaAuthorKeywords:Sports Venue Management，Multifunctional Transformation，Community-Based Operations，Digital and Smart Technologies，Diversified Revenue Models，Sustainable DevelopmentAbstractThis paper explores innovative strategies for enhancing the utilization, financial sustainability, and community engageme

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